lawyernomics

Notes from 2016 avvo.com Lawyernomics Conference

By |April 11th, 2016|Categories: Uncategorized|Tags: , |

Notes from presentation by Alvaro Arauz at Lawyernomics 2016. How does your law firm grow: elimination law firm inefficiencies? 3a Law Practice Management (firm name) Systemize, systemize, systemize Assign tasks to individual employees 15 lunches per month with lawyers who don't work in family law, trusted advisors (financial advisers, therapists, accountants), industry specific people Welcome process, standardize [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 11th, 2016|Categories: Uncategorized|Tags: , |

Notes from Nika Kabiri's presentation at Lawyernomics 2016. Do lawyers really suck? What people are thinking about you, and why it matters Lots of example of products that never sold anything (point: these inventors never thought of the actual consumer or talked to them). Lawyers are not respected. This doesn't have anything to do with whether people [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 9th, 2016|Categories: Uncategorized|Tags: , |

Notes from Mark Britton's presentation @lawyernomics2016: State of the union State of avvo.com and the state of the legal industry. Bruce Lee lived in Seattle and was a bit of a philosopher. "Be like water," i.e., figure out what the other guy's objectives are and adapt to those. We should use that to adapt to the [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 9th, 2016|Categories: Uncategorized|Tags: , , |

Notes from avvo.com's Nischal Pathania presentation @lawyernomics2016: Avvo product update New customers + more products = more money to attys. 80% of people with divorce problems don't hire attys. Even affluent people don't hire attorneys. We make it to hard for them to hire us. 59% of people do DIY in legal, and 42% of those end [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 8th, 2016|Categories: Uncategorized|Tags: , , , |

I'm at the 2016 avvo.com Lawyernomics Conference in Las Vegas (or, as avvo.com would have us call it #lawyernomics2016). I'm sitting here taking tons of notes, and I thought those notes might be useful to others that couldn't make it to the conference. I'll post the notes from each presenter individually. Without further ado, here are [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 8th, 2016|Categories: Uncategorized|Tags: , , |

Here are my notes from #lawyernomics2016 presentation by Mike Ramsey of Nifty Law: Talked about change about Google search changes. Got to do PPC and SEO; firms that do both are doing best. Website and content and links and shares are the most important aspects of your webpage. Facebook Instant Articles. Moz Local will tell you [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 8th, 2016|Categories: Uncategorized|Tags: , |

Here are the notes from Jebez LeBret at #lawyernomics2016: GNGF (Jebez Lebret): Four points Content for PR: Write articles with good data for local newspapers and journalists. Focus on local stories and interests. Create lists: Create lists on your page. Top 17 most popular fictional TV lawyers (example). Don't do a list every week (they take [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 8th, 2016|Categories: Uncategorized|Tags: , |

Notes from Ann Hadley's presentation at #lawyernomics2016: Bolder marketing. lplegal.com (lawyer profile videos), are we evolving content? are we relatable? telling a different story with a different POV? Tone of voice: culture x story x empathy = tone of voice, M+R does well with this, Bryan Wilson Texas Law Hawk (funny commercials, quite a character) "A [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 8th, 2016|Categories: Uncategorized|Tags: , |

Notes from Leigh McMillan CMO of avvo.com: taking content marketing to the next level. Content strategy. Five questions: What is my objective? (pick two from the sales funnel slide and work on those) What's my niche? (Pick a small niche, i.e, expertise, and be the best at it) Pick three words that describe you and your [...]

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Notes from 2016 avvo.com Lawyernomics Conference

By |April 8th, 2016|Categories: Uncategorized|Tags: , |

Notes from Roy Ginsburg's presentation at #lawyernomics2016: Networking to Success (Roy Ginsburg) "It's the relationship, stupid." The billable hour clock slide (great gift) Successful rainmakers have two things in common: business development a priority and persistent. Networking is about mutual assistance. You can successfully network only meeting with people you already know. Create contact list (remember [...]

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