Here are the notes from Jebez LeBret at #lawyernomics2016:
GNGF (Jebez Lebret): Four points
- Content for PR: Write articles with good data for local newspapers and journalists. Focus on local stories and interests.
- Create lists: Create lists on your page. Top 17 most popular fictional TV lawyers (example). Don’t do a list every week (they take a while), but every quarter.
- PSA Contests: Fiver (people will do stuff for $5.
- Survey, Collaborate, Report: Allen Matkins (commercial real estate survey)
- Win some awards:
Good content v. Good enough content: skillshare.com. How to put your service in your clients’ lives. Four questions:
- Who do you want to reach?
- What value are you going to give them?
- Why is it important to them?
- And do you want them to do next?
Gives examples of lawyers using social to show themselves as
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