Here are the notes from Jebez LeBret at #lawyernomics2016:

GNGF (Jebez Lebret): Four points

  1. Content for PR: Write articles with good data for local newspapers and journalists. Focus on local stories and interests.
  2. Create lists: Create lists on your page. Top 17 most popular fictional TV lawyers (example). Don’t do a list every week (they take a while), but every quarter.
  3. PSA Contests: Fiver (people will do stuff for $5.
  4. Survey, Collaborate, Report: Allen Matkins (commercial real estate survey)
  5. Win some awards:

Good content v. Good enough content: skillshare.com. How to put your service in your clients’ lives. Four questions:

  1. Who do you want to reach?
  2. What value are you going to give them?
  3. Why is it important to them?
  4. And do you want them to do next?

Gives examples of lawyers using social to show themselves as

people.

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