Notes from Ann Hadley’s presentation at #lawyernomics2016:

Bolder marketing. (lawyer profile videos), are we evolving content? are we relatable? telling a different story with a different POV?

Tone of voice: culture x story x empathy = tone of voice, M+R does well with this, Bryan Wilson Texas Law Hawk (funny commercials, quite a character)

“A ship is safe in harbor. But that’s not what a ship is for.”

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