Notes from Mark Britton’s presentation @lawyernomics2016:

State of the union

State of avvo.com and the state of the legal industry.

Bruce Lee lived in Seattle and was a bit of a philosopher. “Be like water,” i.e., figure out what the other guy’s objectives are and adapt to those. We should use that to adapt to the modern legal consumer, their wants and needs.

Talks about avvo.com stats, e.g., 100 million annual visits. avvo.com wants to engage people with money, because if they don’t, we as attorneys won’t make money, which mean we won’t pay avvo

DIY is what consumers want when it comes to legal services. 59% go online to resolve legal issues. 42% hire a lawyer online. 56% immediate discussion with lawyer is most valuable legal self-help tool. This makes little sense, but what people want is a lawyer in their life, but not completely in their life.

DIY: give them content, how-to videos, forms, sample letters, scripts, tools like calculators (giving them what they want). Then you give them what they really want: immediate contact (phone, text, chats).

Fixed fees: people like fixed fees, this is the trend.

Collect information to follow up with people. Examples, Patrick Palace’s website.

Simplicity. Only 9% of people with civil justice issue thought it was a legal issue. 56% though their situation was bad luck or part of God’s plan. upright law (“success stories” tab). Give people a simple and less expensive way to engage at the beginning of the process.

Mobile. 50%+ of avvo searches are on mobile. 65% have no privacy concerns when sharing info with attys by text. Spend $ to optimize on mobile. No real security issues re mobile, so don’t worry about it.

On-demand. We utilize on-demand apps everyday. Gotta figure out how to be on-demand 24/7. Someone. Doesn’t have to be an attorney. Create guidelines for the person on-call. CRM platforms are used much more by attys now. Signal that you are available on your webpage. Scheduling system on webpage.

When searching re attys, 59% research how quickly attys respond to emails and calls.

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