Notes from’s Nischal Pathania presentation @lawyernomics2016:

Avvo product update

New customers + more products = more money to attys.

80% of people with divorce problems don’t hire attys. Even affluent people don’t hire attorneys. We make it to hard for them to hire us.

59% of people do DIY in legal, and 42% of those end up hiring an attorney.

77% of people say lawyers are too expensive.

Products for up-front entry-level work with clients: Avvo Advisor (15-minute phone calls), doc review (30-45 minutes sessions), end-to-end services creation to filing, available in nine types of law (e.g., criminal, family, real estate). In 18 major states now. Will add many more this next year (including UT). Will get paid in full, up front on everything you do with avvo, and complete control of your availability.

These sorts of products will help attorneys broaden your client base.

If you engage with these services and serve client’s through them, “verified purchase” moniker to any review left on avvo. These verified purchase reviews will increase your search ranking on avvo.

Sign up at

Avvo legal forms. 10+ million searches re legal forms per month on Google. 85% of people who start with forms, will want to talk to an attorney during the process. These are avvo-created forms. Consumers DIY the docs, then will be upsold on to engage avvo lawyers.

AMP from Google. Faster page loads. Get developers on this because shaving off upload times will increase conversions from mobile.

Lots of cool stuff on new avvo new consumer app. 6.1x contacts native mobile compared to web. Will have option for consumers to text with atty in real time. Messaging will also come to webpage.

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