Notes from Nika Kabiri’s presentation at Lawyernomics 2016.
Do lawyers really suck? What people are thinking about you, and why it matters
Lots of example of products that never sold anything (point: these inventors never thought of the actual consumer or talked to them).
Lawyers are not respected. This doesn’t have anything to do with whether people hire us, though, because people hire us when they need us.
Need for control is #1 reason for not hiring a lawyer (makes no sense at all). 52% of these people felt stuck and wanted to hire an attorney.
33% of consumers see their attys as “saviors.” 15% see attys as “employees.” 52% see attys as “collaborators.” Point is most consumers want to be part of the process.
Have a DTR (define the relationship) with clients.
2/3 fear finding a competent lawyer scares them. Put more info re yourself online to make it easier for consumers.
How to make a good impression with consumers: messaging, most successful “can deliver results you need”, “is determined to help you”, “offers free consult”, “has lot of experience”, “determined to help you” (most successful are all about consumer and what you can give them, not about atty).
Endorsements by other attys are more important than where you went to law school.
Success rate is more important than endorsements from attys.
Success rate and client reviews are about as important to consumers (47% and 49%).
Only 15% of people who engage attys think we suck.
Take aways: tell people what you can do for them, reviews, DTR, ignore preferences of new legal consumer at your peril.
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